Executive Vice President of Sales and Marketing
Title: Executive Vice President of Sales and Marketing
Industry: Foodservice / Retail
Location: San Diego, CA (area)
Work Environment: Remote / Hybrid / Onsite (California Residents Preferred)
Relocation: Relocation package offered
Executive Vice President of Sales and Marketing
The Executive Vice President of Sales (EVP of Sales) holds a pivotal role in managing and shaping the sales strategy, expanding sales channels, and maximizing revenue opportunities. This executive leadership position requires a visionary leader who can collaborate effectively across departments, navigate the complexities of the produce world with a focus on microgreens and edible flowers.
Leadership Expectations
- Articulate a clear and compelling vision for supporting staff that aligns with the company’s mission and goals. Help the team understand the bigger picture and their integral role in achieving it.
- Lead by example in creating an employee-centric work environment that values individuals, promotes their well-being, and fosters a sense of belonging.
- Champion a culture of continuous learning to help employees achieve their full potential.
- Hold yourself accountable for results, demonstrating a commitment to excellence and driving a culture of ownership and responsibility.
- Empower leaders and employees to make informed decisions, enabling autonomy while providing guidance and support.
- Set the tone by embodying the values of dedication, hard work, and professionalism. Be a role model for the team members regarding work ethic, attitude, and commitment to excellence.
- Establish open lines of communication with staff. Encourage transparent and two-way communication, ensuring that ideas, concerns, and feedback are freely shared and acknowledged.
- Delegate responsibilities effectively, taking into consideration individual strengths and growth areas.
- Clearly define roles and responsibilities while holding team members accountable for their performance.
- Encourage a proactive approach to problem-solving. Provide guidance and support for overcoming challenges and finding innovative solutions.
- Encourage experimentation, creative thinking, and the exploration of new techniques to enhance productivity and efficiency.
- Prioritize the safety and well-being of staff. Ensure that safety protocols are followed and provide resources that support the staff’s physical and mental health.
- Hold regular team meetings, a minimum of two meetings every month.
- Provide regular and constructive feedback to staff, both individually and collectively. Offer guidance on areas of improvement and recognize achievements.
- Uphold the company’s values and code of conduct in all interactions.
- Uphold the highest ethical standards in all interactions, fostering a culture of integrity, fairness, and respect.
Knowledge, Skills and Experience
- 12-15 years of CPG-focused sales and marketing experience with the last 3 (three) years of increasing responsibility at a senior management level (VP Sales, CRO), preferably in the food industry.
- An undergraduate degree in a related field with evidence of other relevant industry professional training.
- Multiple years’ experience calling upon national and regional top tier accounts.
- Culinary understanding / experience is a plus.
- Ability to develop and successfully implement sophisticated pricing strategies, including the management of trade spend and targeted customer profitability.
- Experience successfully managing key accounts through price increases; understanding of “price to serve” versus selling price.
- Specific examples (and attribution) closing large accounts and driving velocity increases with large accounts.
- Proven supervisory experience and leadership skills.
- Executive presence and group presentation skills. Must speak clearly and persuasively in positive or negative situations.
- Ability to work cross-functionally with other company leaders.
- Proficiency with CRM systems
- Must have excellent judgment and problem-solving skills.
- Familiarity/ ease integrating social media into traditional sales/marketing efforts.
HIDDEN
Essential Functions
Customer Relationship Management:
- Cultivate and maintain relationships with key customers, partners, and stakeholders.
- Ensure customer needs are met and continuous improvement with customer satisfaction.
- Segment the customer base to tailor sales strategies and offering to specific customer groups.
- Identify high-value customer segments and prioritize efforts to penetrate and retain them.
Development and Execution of Sales Strategy:
- Design and implement a comprehensive sales strategy that aligns with the company’s goals.
- Focus on market expansion and revenue growth.
- Develop accurate sales forecasts based on historical data, market analysis, and industry trends.
- Utilize available forecasts to set achievable sales targets and inform production planning.
Sales Channels and Expansion of those channels:
- Identify and capitalize on new sales opportunities, including partnerships, distribution networks, and online platforms, to increase the company’s market presence and revenue streams.
- Set ambitious revenue targets and develop tactical plans to achieve them.
- Monitor performance against goals and adjust strategies as needed.
- Continuously evaluate and refine the sales process, from lead generation to conversion, to maximize efficiency and effectiveness.
- Implement sales automation tools and technologies to streamline workflows.
Managing & Working with Cross-Functional Teams:
- Manage and lead the marketing team as well as the customer service team.
- Work closely with the production department to ensure alignment and synergy in achieving company objectives.
Key Performance Indicators (KPIs)
- Define and monitor KPIs for the sales department, such as conversion rates, customer acquisition cost, customer lifetime value, and sales pipeline metrics.
- Use KPIs to assess performance and make data-driven decisions.
Risk Management:
- Identify potential risks and challenges in the sales process, such as market fluctuations or supply chain disruptions.
Sales Technology Integration:
- Stay up to date with the latest sales technologies, analytic tools, and e-commerce platforms.
- Ensure seamless integration of these technologies to support sales efforts.
Other:
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- Participate in the development of and support of the company’s strategic plans.
- Willingness to travel nationwide on a regular basis.
- Other duties as assigned.
Compensation / Salary
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Compensation: $240K – $265K + 35% bonus and LTI
- Relocation package offered