Vice President of Sales

The VP of Sales will lead our go-to-market strategy and execution across North America, Mexico, Canada, and LATAM. Reporting directly to the CEO, this executive will oversee a multi-channel sales ecosystem, Rep, Distribution, and Machinery OEM, and will be accountable for building scalable processes, penetrating new markets, strengthening industry partnerships, and growing revenue across key verticals. This is a high-impact role for a proven sales leader with deep experience in industrial automation, power electronics, and motor control technologies.

About the Company

We are a technology-driven manufacturer specializing in advanced applied motor control solutions designed to enhance performance, efficiency, and reliability across a range of industrial sectors. Our mission is to engineer intelligent motion systems that empower Machinery OEMs, distributors, and end-users with flexible, high-performance solutions. As we scale aggressively across the Americas, we are seeking a strategic and growth-oriented Vice President of Sales to drive our commercial expansion.

• Develop and execute a comprehensive sales strategy focused on market expansion, revenue growth, and customer acquisition across all Americas territories
• Lead, coach, and scale a high-performing sales organization, including direct reports, rep firms, and distribution partners
• Establish and grow long-term relationships with Machinery OEMs, system integrators, consultants, distributors and strategic accounts in the motion control and industrial automation ecosystem
• Collaborate with Marketing, Product, and Engineering teams to ensure product-market fit and alignment with evolving customer needs
• Define and track KPIs across territories, including sales performance, channel effectiveness, and pipeline health, as well as service performance.
• Identify and close strategic opportunities, including large Machinery OEM deals and high-value channel partnerships as well partners in respective markets
• Represent the company at industry events, trade shows, social media and partner meetings to enhance brand visibility and generate leads
• Drive, contract negotiation, support pricing strategy, and competitive positioning in alignment with corporate objectives

• 10+ years of progressive sales leadership experience in the applied motor control, drives, industrial automation, or power electronics sectors
• Technical expertise in motor starters, VFDs, panel systems, UL/ANSI/CSA compliance and the respective industrial applications such as pumps, compressors, fans etc.
• Deep understanding of Rep, Distribution, and OEM sales models, with a successful track record managing complex channel relationships
• Demonstrated success in building and scaling sales organizations, with a strong focus on new business development in growth verticals
• Excellent leadership, communication, and negotiation skills
• Ability to travel frequently across North America and LATAM

Bachelor’s degree in Engineering, Business, or a related field; MBA preferred Preferred Experience

• Strong relationships with industrial OEMs, automation integrators, and channel partners throughout the Americas
• Familiarity with regional market dynamics and sales cycles in the US, Canada, Central and Latin America
• Experience working in a mid-sized or rapidly scaling organization with a technical, customer-centric product portfolio
• Proven experience leading multi-functional teams and cross-border sales operations, including Canada
• Strong leadership, communication, negotiation, and CRM-driven sales methodology