Industrial Sales Manager

The ideal candidate is a technically fluent sales professional with proven experience selling low- and/or medium-voltage variable frequency drives (VFDs) or related motor control solutions through distribution and/or OEM sales channels. This individual brings a consultative, project-based selling approach, is credible with engineers and operations leaders, and consistently drives results in a remote, territory-based industrial sales environment.

The Territory Sales Manager is responsible for executing strategic and tactical sales initiatives to achieve revenue, order intake, and price-quality objectives within an assigned territory. The role manages existing customer relationships while developing new opportunities through direct account engagement and coordination with manufacturer representatives and authorized distributors. This position works closely with distributors, OEMs, panel shops, and end users to support an established territory and generating new business.

• Develop and execute territory sales and business development strategies to drive profitable growth and achieve defined financial objectives
• Maintain high customer engagement to ensure strong service levels, post-sale satisfaction, and long-term account retention
• Manage existing accounts and develop new target accounts through defined sales initiatives, channel programs, and strategic selling efforts
• Leverage CRM tools to drive sales efficiency, pipeline visibility, and achievement of customer engagement KPIs
• Execute demand-generation and product-promotion initiatives to increase market awareness and adoption
• Continuously develop technical selling, negotiation, and customer-engagement capabilities
• Manage and develop manufacturer representatives and authorized distributors in alignment with established performance expectations
• Collaborate cross-functionally to support margin improvement, customer satisfaction, and market share growth
• Monitor customer requirements, industry trends, competitive activity, and market conditions to inform future sales and product strategies
• Coordinate and deliver product and solution training to customers, emphasizing technical value and application advantages

• Bachelor’s degree in Electrical Engineering, Business, Marketing, or a related discipline
• Minimum of three years of experience in sales, marketing, or product marketing within an industrial or technology-driven environment
• Demonstrated success in strategic, consultative, and solution-based selling
• Prior territory sales or territory management experience preferred
• Proven ability to influence, negotiate, and manage complex technical and commercial sales opportunities
• Ability to interpret technical documentation, schematics, and application requirements
• Strong presentation and communication skills with senior leaders, customers, and channel partners
• Ability to work independently, manage priorities, and consistently meet deadlines
• Strong customer-service orientation and collaborative mindset
• Ability to travel 50% or more within the assigned territory
• Ability to conduct in-person customer visits, distributor meetings, panel shop visits, and plant tours in industrial manufacturing environments, including extended periods of standing and walking

• Achievement of annual sales volume targets
• Order (booking) performance versus plan
• Price-quality execution supporting profitability goals
• Customer Net Promoter Score (NPS) improvement
• Quarterly pipeline health and target-account coverage
• Customer-facing activity levels
• Timely and accurate opportunity management within CRM