General Manager – Branch Operations

Business Leadership & Execution

• Establish and execute a comprehensive operating plan aligned with growth, margin, and quality objectives
• Drive accountability across all functional leaders and frontline teams
• Maintain a consistent operating rhythm with clear priorities, metrics, and follow-through

Operations & Production Management

• Oversee end-to-end job execution from contract signing through project completion
• Ensure adherence to safety standards, quality expectations, and production timelines
• Optimize scheduling, crew utilization, and workflow efficiency
• Implement process improvements that increase predictability, throughput, and customer satisfaction

Sales & Revenue Growth

• Lead and develop the sales organization through recruiting, onboarding, training, and coaching
• Monitor pipeline health, conversion rates, and average job value
• Enforce pricing discipline and margin expectations
• Partner cross-functionally to improve lead flow, close rates, and customer acquisition efficiency

People & Culture

• Build and retain a high-performing leadership team and frontline workforce
• Establish clear expectations, performance scorecards, and feedback loops
• Foster a culture centered on accountability, safety, professionalism, and continuous improvement

Financial Management

• Own budgeting, forecasting, and variance management at the branch level
• Drive margin improvement through labor efficiency, material cost control, and reduced rework
• Monitor unit economics including labor, subcontractor costs, supplements, and warranty exposure
• Ensure timely and accurate financial reporting and corrective action when performance deviates

Performance Indicators

• Revenue growth and profitability
• Sales conversion, average job value, and backlog health
• Production cycle times and schedule adherence
• Quality metrics including callbacks, warranty claims, and customer satisfaction
• Employee retention, productivity, and leadership bench strength

Scope of Responsibility

• Full ownership of branch P&L performance and operating results
• Leadership of sales, field operations, customer service, and administrative functions
• Local hiring, organizational design, and talent development
• Production planning, capacity management, and vendor/subcontractor oversight
• Execution of performance management cadence including KPIs, dashboards, and reviews

• 10+ years of progressive leadership experience with at least 5 years managing a business unit, branch, or P&L
• Demonstrated success scaling revenue while improving operational discipline
• Background in residential services, construction, roofing, exterior services, or related industries preferred
• Strong people leader with proven ability to hire, develop, and hold teams accountable
• Financially fluent with the ability to interpret P&L statements, forecasts, and KPIs
• Decisive, execution-oriented, and comfortable operating in a fast-paced environment