Executive Vice President of Sales and Marketing

The Executive Vice President of Sales (EVP of Sales) holds a pivotal role in managing and shaping the sales strategy, expanding sales channels, and maximizing revenue opportunities. This executive leadership position requires a visionary leader who can collaborate effectively across departments, navigate the complexities of the produce world with a focus on microgreens and edible flowers.

Customer Relationship Management:

• Cultivate and maintain relationships with key customers, partners, and stakeholders.
• Ensure customer needs are met and continuous improvement with customer satisfaction.
• Segment the customer base to tailor sales strategies and offering to specific customer groups.
• Identify high-value customer segments and prioritize efforts to penetrate and retain them.

Development and Execution of Sales Strategy:

• Design and implement a comprehensive sales strategy that aligns with the company’s goals.
• Focus on market expansion and revenue growth.
• Develop accurate sales forecasts based on historical data, market analysis, and industry trends.
• Utilize available forecasts to set achievable sales targets and inform production planning.

Sales Channels and Expansion of those channels:

• Identify and capitalize on new sales opportunities, including partnerships, distribution networks, and online platforms, to increase the company’s market presence and revenue streams.
• Set ambitious revenue targets and develop tactical plans to achieve them.
• Monitor performance against goals and adjust strategies as needed.
• Continuously evaluate and refine the sales process, from lead generation to conversion, to maximize efficiency and effectiveness.
• Implement sales automation tools and technologies to streamline workflows.

Managing & Working with Cross-Functional Teams:

• Manage and lead the marketing team as well as the customer service team.
• Work closely with the production department to ensure alignment and synergy in achieving company objectives.

Key Performance Indicators (KPIs)

• Define and monitor KPIs for the sales department, such as conversion rates, customer acquisition cost, customer lifetime value, and sales pipeline metrics.
• Use KPIs to assess performance and make data-driven decisions.

Risk Management:

• Identify potential risks and challenges in the sales process, such as market fluctuations or supply chain disruptions.

Sales Technology Integration:

• Stay up to date with the latest sales technologies, analytic tools, and e-commerce platforms.
• Ensure seamless integration of these technologies to support sales efforts.

Other:

• Participate in the development of and support of the company’s strategic plans.
• Willingness to travel nationwide on a regular basis.
• Other duties as assigned.

• 12-15 years of CPG-focused sales and marketing experience with the last 3 (three) years of

increasing responsibility at a senior management level (VP Sales, CRO), preferably in the food industry.

• An undergraduate degree in a related field with evidence of other relevant industry

professional training.

• Multiple years’ experience calling upon national and regional top tier accounts.
• Culinary understanding / experience is a plus.
• Ability to develop and successfully implement sophisticated pricing strategies, including the

management of trade spend and targeted customer profitability.

• Experience successfully managing key accounts through price increases; understanding of

“price to serve” versus selling price.

• Specific examples (and attribution) closing large accounts and driving velocity increases with

large accounts.

• Proven supervisory experience and leadership skills.
• Executive presence and group presentation skills. Must speak clearly and persuasively in

positive or negative situations.

• Ability to work cross-functionally with other company leaders.
• Proficiency with CRM systems
• Must have excellent judgment and problem-solving skills.

·         Familiarity/ ease integrating social media into traditional sales/marketing efforts.

Leadership Expectations:

• Articulate a clear and compelling vision for supporting staff that aligns with the company’s mission and goals. Help the team understand the bigger picture and their integral role in achieving it.
• Lead by example in creating an employee-centric work environment that values individuals, promotes their well-being, and fosters a sense of belonging.
• Champion a culture of continuous learning to help employees achieve their full potential.
• Hold yourself accountable for results, demonstrating a commitment to excellence and driving a culture of ownership and responsibility.
• Empower leaders and employees to make informed decisions, enabling autonomy while providing guidance and support.
• Set the tone by embodying the values of dedication, hard work, and professionalism. Be a role model for the team members regarding work ethic, attitude, and commitment to excellence.
• Establish open lines of communication with staff. Encourage transparent and two-way communication, ensuring that ideas, concerns, and feedback are freely shared and acknowledged.
• Delegate responsibilities effectively, taking into consideration individual strengths and growth areas.
• Clearly define roles and responsibilities while holding team members accountable for their performance.
• Encourage a proactive approach to problem-solving. Provide guidance and support for overcoming challenges and finding innovative solutions.
• Encourage experimentation, creative thinking, and the exploration of new techniques to enhance productivity and efficiency.
• Prioritize the safety and well-being of staff. Ensure that safety protocols are followed and provide resources that support the staff’s physical and mental health.
• Hold regular team meetings, a minimum of two meetings every month.
• Provide regular and constructive feedback to staff, both individually and collectively. Offer guidance on areas of improvement and recognize achievements.
• Uphold the company’s values and code of conduct in all interactions.
• Uphold the highest ethical standards in all interactions, fostering a culture of integrity, fairness, and respect.